Programs used: Photoshop, Illustrator, InDesign, Fantastic Fold, and Dimension.
This term project focused on designing a Point of Purchase (P.O.P.) box, along with printed promotional materials that all adhered to Lego's branding.
The display box comprises four main components: the main box, ballot box, backing for the ballot box, and the insert that houses the contents. I altered the dielines provided by customizing the top of the main box, and the backing for the ballot box.
The 4 promotional materials within the box are: a ballot pad, folded card, mini catalogue, and single product card. I designed the layout for each piece, sourcing product images and descriptions from Lego's website.
Four promotional materials are housed within the display: a ballot pad, folded card, mini catalogue, and single product card. Utilizing product images and descriptions sourced from Lego's official website, the designs maintain consistency with the brand's visual identity and messaging.
